A landing page is often the first touchpoint between you and your potential customers. It’s where first impressions are made—or lost! But don’t worry, we’ll walk you through some top tips to effectively put together a creative landing page design.
But before we dive in, let’s understand what exactly a Landing Page is.
Don’t confuse the landing page with a website’s homepage.
A landing page is different—it’s a stand-alone page explicitly designed with a call to action (CTA) button or a form to collect visitors’ information and convert it into leads.
A creative landing page typically serves as a functional element embedded within an email, advertisement, social media post or other digital source. Visitors click the link and “land” on the creative landing page.
Landing pages serve various goals, including promoting products, events or campaigns, reaching target audiences and encouraging a range of call-to-action (CTA) moves.
Ready to turn clicks into conversions?
Let’s dive in!
There are many ways to design an effective landing page.
Start with this handy checklist of top tips. We’ll explore them in detail shortly.
Before you start putting together your landing page, it is important to determine your goals and identify your target audiences. Start by asking yourself
Once you’ve established your business type and goals, you can focus on understanding your potential customers and their needs.
Say if your business is B2B and your offerings are solutions, services or partnerships, then you might not need a landing page per se. This is because your target audience—professionals such as CEOs, procurement teams, or decision-makers—typically require detailed, in-depth information before making a commitment. Instead, an informative page may be more suitable. On the other hand, if you are to run a B2C business, you would target individual consumers or shoppers instead, aiming to convert them into buyers quickly.
In this case, your audience is often ready to make a purchase and expect a seamless transaction. Your landing page in this context should focus more on a call to action (CTA) to drive immediate conversions.
Once you have determined your goal and audience, the next step is to select the best platform to bring your creative landing page design ideas to life.
There are popular content management systems like:
However, Unbounce and Leadpages can be quite expensive. While WordPress and Wix are free, you may need to pay for functional landing page templates, which might not be practical if you are just starting. You can use HubSpot’s Free Landing Page builder to work around this problem.
Remember, building a landing page involves more than combining audiovisual and interactive elements. To make it truly engaging, informative and functional—especially with CRM tools to manage lead generation—an understanding of the overall process comes in handy.
Ready to learn how to craft a creative landing page design that can convert visitors to leads like Charm?
Ready to learn how to craft a creative landing page design that can convert visitors to leads like Charm?
You may want to choose a ready-made template from within your selected CMS, but you may still need to customise the design to represent your brand identity.
Two of the key elements for customisation include colour palettes and images.
Depending on your brand’s needs, it’s crucial to consider elements like colour palettes, fonts and layouts that reflect your unique identity.
For example, if your landing page design is for a fitness app that suggests different types of meditation based on mood changes, you might want to incorporate a calming colour palette that aligns with your app—colours that may not be available in a ready-made template.
Next, you need to think of images.
For example, what will the image on the Hero section (the section that sits right underneath the website header) be? Is it captivating enough? Does it reflect your brand message and show visitors what your offer is about?
Remember, a picture is worth a thousand words! Choose an image that not only enables customers to associate with your brand but also provides benefits and values that your visitors will gain from your image.
For instance, when designing a landing page for a skin product, use images of real people using it to create a personal connection with visitors.
Finally, remember to optimise images. If images take ages to load, they might slow down the web-loading speed, resulting in frustration and customer loss as well.
You’ve customised your template, adjusted the colour palette and added captivating images—what’s next? Content, of course!
Have you crafted an engaging copy that explains your offerings and connects with your audience? If not, it’s time to do so.
Here are some tips:
A typical layout includes a headline, tagline, main copy, visuals (images and videos) and a clear call to action (CTA).
Attention spans are short, so make sure your message is clear and to the point. Avoid long blocks of text and break things up with bullet points or subheadings.
Highlight how your product or service solves a problem or improves the user’s life. Be specific about the value you’re offering rather than just listing features.
Your content should evoke emotion and inspire action. Use active language, create urgency and make sure your CTA is compelling and easy to find.
Next, you need to guide your visitors toward the action you want them to take.
This is where your call-to-action (CTA) comes in—arguably the most crucial element on your landing page —one that directly encourages conversion! Use action verbs like ‘Submit,’ ‘Download,’ or ‘Get it Now’ to indicate what you want visitors to do.
If your target audience is diverse, relying solely on a page with a CTA may not be enough. In such cases, creating a form to gather essential information from visitors is crucial. However, focus only on the information you genuinely need to convert leads and avoid asking for unnecessary details. For instance, if you require their name and email address only, refrain from asking for things like their postal address, job title or date of birth.
Remember, less is more—an overly long form can discourage visitors or make them uncomfortable sharing personal information.
Now, you’re ready to launch your landing page. But before going live, it’s crucial to iron out any inconsistencies and tie up loose ends to ensure everything looks and functions as it should.
Here are some key three-pointers to guide you through the final checkup.
Is it free of spelling mistakes and grammatical errors? Even small errors can leave a bad impression on your audience.
Is the landing page’s layout and format correct? Are all links, forms and buttons working as intended?
Is the contact information of visitors who click your CTA button properly captured in your email marketing or CRM tool?
Once you have checked everything on your landing page and are happy with how they are, hit ‘Publish’.
Finally, your landing page is live, but the work doesn’t end here.
After publishing, don’t forget about it—you will need to monitor and test it.
Regular analysis is essential to continuously improving the design elements on your page and maintaining.
A/B testing (split testing) is a good way to achieve this. It’s a method used to compare two landing page versions to determine which one performs better.
A well-designed landing page generates most of your new leads, demanding your focused attention. With the right tweaks, enhancements and variations, there’s no reason your landing page shouldn’t convert well. As long as you pay attention to the details that drive conversions, you’ll be on your way to creating a high-performing landing page.
Ready to learn more about how a landing page can convert visitors to leads like charm?
Contact Galvinus to discuss your unique needs, and we’ll find the best solution for your business.
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